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Marketing Specialist, SSM Health Wisconsin
MADISON WI 53703
Category: Other
  • Your pay will be discussed at your interview

Job code: lhw-e0-88392467

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Summary

  Job posted:   Tue Apr 17, 2018
  Distance to work:   ? miles
       
  1 Views, 0 Applications  
 
Marketing Specialist, SSM Health Wisconsin
## Description
**GENERAL SUMMARY:**
The Marketing Specialist provides effective writing, design and project management functions that serve consumer or business customers. Interacts with internal managers and staff, to guide, coordinate, and execute strategic marketing plans through integrated marketing solutions in order to effectively communicate with SSM of Wisconsin and its related entities' audience.
**PRIMARY OUTCOMES:**
1. Mission, Values and Standards of Ethical Conduct
A. Demonstrates and imparts the mission, philosophy, values and vision of SSM Health in daily activities and into operational functions, processes and environment.
B. Works effectively as a team member in a dynamic executive environment where collegiality, subsidiary and sharing responsibility is required and highly valued within a matrix organization. Promotes teamwork within and across the network by maintaining positive and productive intra-entity and intradepartmental relationships and utilizing effective problem solving skills.
C. Adheres to the SSM Health Standards of Ethical Conduct, displaying, as applicable, ethical behavior in the areas of business ethics, legal compliance, confidentiality, conflicts of interest, vendor relationships and the reporting of questionable activities.
2. Exceptional Service - Patient/Customer
A. Ensures quality standards are achieved and deadlines are met by providing project direction.
B. Flows work to the appropriate responder by fielding client requests.
3. Exceptional Engagement - Physician/Employee
A. Communicates with clients and team members by managing intake, workflow and trafficking of all projects.
4. Exceptional Performance - Financial/Growth/Development
A. Stays within budget by managing projects appropriately.
1. Develop, write, design and edit a variety of traditional and online marketing messages.
2. Actively participate in brainstorming discussions with other members of the marketing group to generate creative campaign strategies and tactics for new product launches and product enhancements.
3. Partner with marketing and design team to ensure the consistency of our brand, tone, and message. Interact with groups throughout the company to develop content and creative.
4. Produce direct mail pieces, supervise production and mailings, and support other marketing projects as needed.
5. Produce eblast campaigns and manage the production and mailings.
6. Develop and follow action plans, timelines, approval processes and job tracking procedures required to ensure efficient work flow of projects, and best use of marketing personnel and outside vendors.
7. Assist in the management of the company's marketing efforts and advertising campaigns.
8. Conduct projects and participate in team activities to identify problems and improve work processes and systems.
9. Create and update website content in CMS by writing original content and editing existing print collateral copy for Web use.
10. Create and update graphics for advertising campaigns.
11. Create display ads, print ads and promoted social media posts.
12. Evaluate, prioritize and manage marketing requests with diplomacy while staying within overall corporate goals and timelines.
13. Write content and design for marketing campaigns and advertisements.
14. Oversee efforts to develop, launch and maintain customer-focused information.
15. Oversee the development and execution of specific campaign deliverables, including monitoring internal and external deadlines and facilitating timely, efficient production and execution of projects.
16. Facilitate brainstorming discussions with other members of the marketing group to generate creative digital campaign strategies and tactics for new product launches and product enhancements or general ecommerce sales initiatives.
17. Ensure the consistency of our brand, voice and message in all digital communications.
18. Conduct projects and participate in team activities to identify process improvements and team skill set improvements.
19. Provide back up for marketing team members in meetings, committees and other forums as needed.
20. Perform other special assignments as requested.
## Qualifications
**KNOWLEDGE, SKILLS AND ABILITIES:**
1. Understand the Mission and Values of SSM Health and Franciscan Sisters of Mary.
2. Ability and desire to integrate CQI principles and tools into work processes.
3. Strong interpersonal and communication skills.
4. Knowledge of both mac and PC environment.
5. Comprehensive knowledge of Creative Suite (Photoshop, Dreamweaver, InDesign, Illustrator).
6. Demonstrated strong writing and communication skills with the ability to negotiate effectively.
7. Knowledge of marketing campaign development .
8. Proven ability to develop and execute marketing campaigns and special projects.
9. Proven advertising and marketing experience, preferably with a range of B2C and B2B.
10. Experience with Content Management Software.
11. Experience with Email Marketing Software.
12. Ability to handle multiple tasks simultaneously, meet time sensitive deadlines and organize workload with limited supervision.
13. Strong organizational and prioritization skills with the ability to juggle multiple short-and long-term projects, often with tight deadlines while incorporating input from multiple stakeholders and approvers.
14. Experience in the healthcare industry is strongly desired.
15. Experience with eCommerce is strongly desired.
16. Skill and experience with vector art and animation is preferred.
The above level of knowledge, skills, and abilities are normally acquired through the completion of a Bachelor's degree in marketing or closely related field. 3-5 years of experience in marketing or advertising. 3 or more years working with digital & print marketing and Web.
**WORKING CONDITIONS:**
1. Office environment characterized by comfortable furnishings, adequate lighting and ventilation, minimal noise.
2. Occasional long/irregular hours.
3. Non-smoking environment.
*Organization:* SSM Health - System Office
*Primary Location:* Wisconsin-Madison-SSM Health of Wisconsin - Landmark Building
*Work Locations:* SSM Health of Wisconsin - Landmark Building (D0104) 2901 Landmark Place Madison, 53713
*Job:* Professional Services
*Req ID:* 18005506

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